"Banner farms" and spyware
Hula cannot write off its spyware-sourced traffic as a mere anomaly or glitch. I have received Hula popups from multiple spyware programs over many months. Throughout that period, I have never arrived at any Hula site in any way other than from spyware -- never as a popup or popunder served on any bona fide web site, in my personal casual web surfing or in my professional examination of web sites and advertising practices. From these facts, I can only conclude that spyware popups are a substantial source of traffic to Hula's sites.Edelman also notes that most of Hula's ads include JavaScript code or HTML refresh meta tags to automatically reload the ads fairly quickly. The effect is to display more ads, and to show the ads for a shorter time than the advertisers are expecting.
Hula doesn't have a direct relationship with its advertisers (Edelman notes the relationships of cash and traffic flow), but they are being complacent and allowing it to happen. Some of the advertisers: Vonage, Verizon, Circuit City.
Finally, Edelman notes that some of the ad networks being used by Hula have taken notice and started to take action. One ad network, Red McCombs Media, refused to pay a $200,000+ bill from Hula and has been sued by them for breach of contract.
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1 comment:
No, shame on you for signing up for a Blogger account for the sole purpose of posting comments to blogs without connecting them to your actual identity, failing to actually refute anything that I reported or that Ben Edelman described from his research. Edelman very carefully documents his claims and backs them up with direct evidence.
If you want to defend Hula, how about backing up your statements with facts and evidence, and providing specific refutation of whatever you claim is untruth?
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