Gambling and Free Airfare

I just read in The Economist (I'm a few weeks behind and trying to catch up) that Ryanair wants to introduce gambling on flights by 2007, which it thinks may generate enough revenue to not have to charge passengers air fare. Ryanair has already offered free flights (you still have to pay about 15 pounds for taxes and fees) from London's Stansted airport to some European destinations, as well as fares under five pounds.

Ryanair took Southwest's playbook and took it to the next level. They fly using smaller regional airports, make the flight crews pay for their own uniforms, etc.