Click the image for the facts that "Expelled" doesn't give you.
This post is a placeholder to report on "Expelled"'s weekend box office and the accuracy of
my five predictions about the film, as well as a few more I'll add here. My five predictions were that "Expelled" will:
(1) be on fewer than 800 screens, (2) will have an initial weekend box office of less than $2 million, with (3) a per-screen take of less than $2,500, (4) won't break the top ten despite it being a slow opening week, and (5) will make less than $10 million in box office take by the end of 2008 (though it may make more than that through DVD sales).
Prediction (1) is already falsified, since it's opening in 1,052 theaters. Prediction (4) may well be wrong due to how weak this weekend is for new films--it's pretty clear that #1 and #2 will be "Forgetting Sarah Marshall" and "The Forbidden Kingdom." Al Pacino's "88 Minutes" is also opening in many theaters and has the draw of its star, but it's getting terrible reviews. C.S. Strowbridge at The-Numbers
estimates that "Expelled" will only need a $3 million opening weekend to make the top ten, so my predictions are at least consistent with each other.
Looking at the list of top Christian films below, I see that the most recent "Veggie Tales" movie, "The Pirates Who Don't Do Anything," came in at number 6 in January 2008 with an opening weekend of $4.2 million on 1,337 screens. I doubt that "Expelled" will do that well, though I expect (6) it will break the top ten in the Christian films category, probably about to the eighth position. Looking at controversial films, however, I think it's unlikely to make the top twenty--(7) it will probably end up around 22nd at best, beating "The Last Temptation of Christ." Documentaries are a bit easier, and it could very well make the top ten, but (8) I wouldn't expect it to get above the seventh slot.
Finally, (9) I expect to see its theater counts drop rapidly starting next week, losing at least 500 theaters by next Friday as its audience sees the film and more popular entries displace it in the new week.
UPDATE (April 19, 2008): I expect that predictions (2) and (4) may be falsified; a weekend take of $3-4 million looks likely after Friday's estimated take of $1,126,000 and its coming in at #8 on Friday. #1-#7 ahead of "Expelled" were: "The Forbidden Kingdom," "Forgetting Sarah Marshall," "Prom Night," "88 Minutes," "21," "Nim's Island," and "Street Kings." Prediction (3) looks like it will easily be proven correct; "Expelled" earned $1,070 per-theater on Friday, making it #5 for per-theater take.
UPDATE (April 20, 2008): Prediction (2) has been falsified as the current estimated box office take is $3,152,896. Prediction (4) looks like it will be falsified, with "Expelled" barely cracking the top ten--it has been passed by "Horton Hears a Who" and looks like it will be #9 for the weekend. Prediction (3) looks like it will be false, too, though in my defense I intended to predict a per-screen daily average take rather than a per-theater take for the entire weekend. Saturday's take was $941/theater, versus Friday's $1,145, and Sunday looks like it will be lower still (projected to be $911/theater).
UPDATE (April 21, 2008): "Expelled"'s weekend take has been revised downward from the estimate, to $2,970,848, or $2,824 per-theater. So my prediction (3), taken the way I said it rather than meant it, was not wrong by much. It also came in at #10 for the weekend (#9 was Leatherheads), so prediction (4) was falsified in the most minimal way possible. Predictions (5)-(9) appear to be on solid ground. Sunday's take was only $737/theater, and it's all downhill from here.
UPDATE (April 24, 2008): The-Numbers has posted its list of theater counts for the weekend of April 25, 2008, and "Expelled" isn't on the list. I'd guess this means they just don't have the information yet, rather than that it's not appearing in any theater (since none of last week's openers and only one of this weekend's openers are yet listed), but we'll soon find out if my prediction (9) is correct and it is down to 552 or fewer theaters. (If Arizona is an indication, the drop may not occur until next week.) Box Office Mojo
is now reporting "Expelled"'s theater count at 1,041 for its second weekend, a drop of 11 theaters, which falsifies prediction (9). It looks like it's not common for a huge drop in theater counts to occur in the first week, so this was probably a dumb prediction unless the movie was a total bomb, which it hasn't been. I think a 500-theater drop is much more likely for next week, however--call that prediction (10). For this weekend, I suspect we'll see each day's average take in the $500-$700 per-theater range, or $500,000-$700,000 total per day; probably closer to the low end, and thus ending the weekend with a total take of between $5.4M and $6M, and leaving prediction (5) accurate unless it turns out to be popular internationally. It will also probably drop out of the top ten starting today.
UPDATE (April 26, 2008): "Expelled" began its second weekend with (The-Numbers' estimate) a $505,000 take ($485/theater) on Friday, even lower than I guessed yesterday. Box Office Mojo's estimate is even lower: $450,000 ($432/theater).
UPDATE (April 27, 2008): The second weekend's estimated take is $1,378,867 ($1,325/theater, The-Numbers) or $1,379,000 ($1,324/theater, Box Office Mojo), which will put the total at about $5.2M, below the lower end of my guess on Thursday, with a total of about $5.2M.
UPDATE (April 28, 2008): The weekend's estimated take is now $1,395,000 ($1340/theater), with "Expelled" ranked at #13, according to Box Office Mojo. Looks like it followed the more normal pattern with a Saturday peak ($529,000) and less on Friday ($452,000; The-Numbers estimates $505,000 for Friday) and Sunday ($414,000), all still estimates. Today will probably drop well below $200,000.
UPDATE (April 29, 2008): Monday's take was $157,191 ($151/theater), though the rank went up to #12.
UPDATE (May 2, 2008): "Expelled" is staying around longer than I would have imagined, but it has now dropped 386 theaters to 655, and its daily box office take will suffer accordingly. It looks like "Expelled" is going to end up doing about the same amount business as "Megiddo: The Omega Code 2," and not as well as "The End of the Spear," two Christian movies that were previously distributed by Rocky Mountain Pictures. Prediction (5) looks dead on (less than $10 million in box office by the end of 2008); prediction (6) looks like it was too generous ("Expelled" should easily break into the top ten on Christian films, but it now looks unlikely to reach #9, let alone #8); prediction (7) also looks too generous (hitting #22 on the "controversial" film list; #23 or #24 looks more likely, though Box Office Mojo has decided not to list "Expelled" in that category at all); prediction (8) is easy at this point (it won't reach #7 on the documentary list; it looks like even breaking into the top 10 is out of reach). So my prediction accuracy was about as good as coin flipping. I was way off on theater count-related predictions, but more accurate on revenue and rank-related predictions. But enough about those predictions. I'll continue to update this post with the data until it drops completely out of the theaters.
Some websites for statistics:
"Expelled" box office numbers and rating at The-Numbers:
4/19/2008: "Expelled" came in at #8 for Friday, with an estimated box office take of $1,126,000, and a per-theater take of $1,070 (ranked #5).
The-Numbers rating: 3.75/10 (16 votes; 25% rated it 10 and 62.5% rated it 1).
4/20/2008: "Expelled" has dropped to #9 for the weekend, with an estimated box office take of $3,152,896 for the whole weekend, and a per-theater take of $2,997.
4/22/2008: The-Numbers gives different numbers than Box Office Mojo, though their weekend totals agree: Friday: $1,126,000 ($1070/theater), Saturday: $967,000 ($919/theater), Sunday: $878,000 ($835/theater), for an opening weekend total of $2,970,848 ($2,824/theater). Monday: $238,804 ($227/theater).
04/23/2008: Tuesday, April 22: $227,232 ($216/theater). Total: $3,436,884.
04/25/2008: Wednesday, April 23: $234,596 ($223). Thursday, April 24: $231,440 ($220). Friday, April 25: $505,000 ($485), ranked #13. Total: $4,408,000.
4/30/2008: Still no numbers for Saturday or Sunday. Monday, April 28: $157,191 ($151).
5/1/2008: Tuesday, April 29: $162,396 ($156). Wednesday, April 30: $159,273 ($153).
5/2/2008: Thursday, May 1: $158,232 ($152).
5/5/2008: May 2-4 weekend: $683,552 ($1,042/theater).
5/6/2008: Monday, May 5: $66,912 ($102/theater).
5/8/2008: Tuesday, May 6: $74,128 ($113), Wednesday, May 7: $73,472 ($112).
5/9/2008: Thursday, May 8: $78,720 ($120). Total: $6,906,488.
5/12/2008: Friday, May 9-Sunday, May 11: $328,836 ($818). Total: $7,235,324.
5/14/2008: Monday, May 12: $38,994 ($97); Tuesday, May 13: $35,778 ($89).
5/16/2008: Wednesday, May 14: $43,818 ($109), Thursday, May 15: $43,014 ($107).
5/28/2008: Monday, May 26: $16,019 ($193). Total: $7,598,071.
Theater counts at The-Numbers:
4/18/2008: 1,052
4/25/2008: 1,041
5/2/2008: 656
5/9/2008: 402
5/16/2008: 210
5/23/2008: 83
"Expelled" ratings at Rotten Tomatoes:
4/18/2008 7:54 a.m. MST: 8% fresh (12 reviews, 11 rotten, 2.9/10 rating)
4/18/2008 11:48 a.m. MST: 7% fresh (14 reviews, 13 rotten, 2.9/10 rating)
4/18/2008 1:35 p.m. MST: 5% fresh (21 reviews, 20 rotten, 2.8/10 rating)
4/18/2008 2:56 p.m. MST: 9% fresh (22 reviews, 20 rotten, 3/10 rating) (
Christianity Today review added)
4/19/2008 4:15 p.m. MST: 9% fresh (23 reviews, 21 rotten, 3/10 rating)
4/22/2008 6:23 p.m. MST: 12% fresh (25 reviews, 22 rotten, 3.2/10 rating)
4/24/2008 4:39 p.m. MST: 10% fresh (30 reviews, 27 rotten, 2.9/10 rating)
4/292008 8:08 a.m. MST: 9% fresh (33 reviews, 30 rotten, 3/10 rating)
Top Critics: 0% fresh (13 reviews, 13 rotten, 2.6/10 rating)
RT Community rating: 50% fresh (377 reviews, 188 rotten, 4.8/10 rating)
"Expelled" ratings at IMDB:
4/19/2008 4:15 p.m. MST:
Average rating is 3.3/10 with 402 very polarized votes--81 (20.1%) rated the movie a 10, 276 (68.7%) rated it a 1.
Females like it more than males, and those under 18 and over 45 like it more than those in between.
Average rating for males: 3.1
Average rating for females: 6.3
Average rating for under 18-year-olds: 6.7 (male 6.7, female 10)
Average rating for 18-29 year-olds: 3.0 (male 2.5, female 7.7)
Average rating for 30-44 year-olds: 3.0 (male 3.1, female 2.0)
Average rating for 45+: 4.7 (male 4.5, female 5.5)
4/21/2008 10:36 a.m. MST:
Average rating is now 3.6/10 with 659 votes, still highly polarized (22.2% 10, 61.0% 1), but now with a few more 7, 8, and 9 ratings (2.4%, 4.2%, and 4.7%, respectively), and a few more 2 and 3 ratings (2.1% and 1.2%, respectively).
Average rating for males: 3.3
Average rating for females: 6.7
Average rating for under 18-year-olds: 6.5 (male 6.3, female 7.8)
Average rating for 18-29 year-olds: 3.4 (male 3.0, female 7.7)
Average rating for 30-44 year-olds: 3.3 (male 3.3, female 2.4)
Average rating for 45+: 4.1 (male 4.0, female 7.7)
4/24/2008 4:41 p.m. MST:
Average rating is now 3.6/10 with 2,332 votes (25.4% 10, 57.0% 1; 5.1% 9, 4.0% 8, 2.0% 7, 1.5% 3, 3.1% 2).
Average rating for males: 3.4
Average rating for females: 5.4
Average rating for under 18-year-olds: 6.0 (male 5.5, female 7.9)
Average rating for 18-29 year-olds: 3.2 (male 3.0, female 5.5)
Average rating for 30-44 year-olds: 3.6 (male 3.6, female 3.4)
Average rating for 45+: 4.6 (male 4.4, female 6.7)
Expelled box office and ratings at Box Office Mojo:
4/19/2008 9:54 a.m. MST: Box Office Mojo readers rate the movie a B, with 110 votes (66.4% A, 3.6% B, 28.2% F).
4/20/2008 12:21 p.m. MST: "Expelled" took in less money on Saturday than on Friday--$990,000, or $941 per theater. Sunday's projected take is $958,000.
4/21/2008 5:07 p.m. MST: The opening weekend box office take was $2,970,848, a per-theater average of $2,824. Sunday brought in only $775,000, or $737 per theater.
4/22/2008 6:25 p.m. MST: Monday's box office take was $238,804, another 68.8% drop in daily gross, for a per-theater average of $227. Total take is now $3,209,652. Friday-Sunday have been updated: Friday: $1,208,748 ($1,149), Saturday: $996,244 ($947), Sunday: $765,856 ($728). The weekend total agrees with The-Numbers, but the daily totals do not.
4/23/2008 2:01 p.m. MST: Tuesday: $227,232 ($216); Wednesday: $234,596 ($223). Six-day total: $3,671,480.
4/24/2008 3:04 p.m. MST: Thursday: $231,440 ($220). Seven-day total: $3,902,920.
4/25/2008 6:56 p.m. MST: Friday: $450,000 ($432) (estimate), rank #13. Seven-day total: $4,353,000.
4/30/2008 1:58 p.m. MST: Saturday: $529,000 ($508), Sunday: $414,000 ($398), Monday: $157,191 ($151), Tuesday: $162,396 ($156). Weekend numbers are all still estimates.
5/2/2008 7:04 p.m. MST: Wednesday: $159,273 ($153), Thursday: $158,232 ($152).
5/5/2008 9:20 a.m. PDT: May 2-4 weekend: $684,000 ($1,042).
5/6/2008 7:40 p.m. PDT: Friday, May 2: $216,480 ($330), Saturday, May 3: $270,272 ($412), Sunday, May 4: $191,552 ($292), Monday, May 5: $66,912 ($102), ranked #15. Total: $6,680,168.
5/7/2008 7:53 p.m. PDT: Tuesday, May 6: $74,128 ($113).
5/8/2008 8:29 p.m. PDT: Wednesday, May 7: $73,472 ($112).
5/9/2008 5:17 p.m. PDT: Thursday, May 8: $78,720 ($120).
5/11/2008 4:01 p.m. MST: May 9-11 weekend: $328,836 ($818), in 402 theaters, ranked #21.
5/12/2008 7:39 p.m. MST: Friday, May 9: $100,902 ($251); Saturday, May 10: $120,600 ($300); Sunday, May 11: $107,334 ($267). Total: $7,235,324.
5/13/2008 3:55 p.m. MST: Monday, May 12: $38,994 ($97).
5/14/2008 8:04 p.m. MST: Tuesday, May 13: $35,778 ($89).
5/16/2008 7:40 p.m. MST: Wednesday, May 14: $43,818 ($109); Thursday, May 15: $43,014 ($107). Total: $7,396,927.
5/18/2008 6:13 p.m.: May 16-18 weekend estimate: $89,000 ($423) in 210 theaters.
5/21/2008 11:14 a.m. MST: May 16-18 weekend: $102,690 ($489). Total: $7,499,617.
5/28/2008 12:38 p.m. MST: May 23-26 four-day weekend: $46,314 ($558). (May 23-25: $35,109 ($423).) Total: $7,598,071.
All-time top box office for documentaries at Box Office Mojo.
All-time top box office for controversial films at Box Office Mojo.
All-time top box office for Christian films at Box Office Mojo.