Wednesday, July 23, 2008

Car dealer strategies

A few years ago, people were using their homes as ATMs to purchase all sorts of consumer goods including cars. More recently, desperate home sellers were offering to throw in a "free" car with the purchase of a house. Now at least one auto dealer is offering to pay your mortgage.

This morning I heard a commercial for one of the local Phoenix Nissan dealers (one that receives frequent complaints from people who appear to not pay very close attention to what they are purchasing). The ad offers to make your mortgage payments for the rest of the year when you buy a car from them, even if your mortgage is as much as $2,000, without changing the sale price of the car. I suspect that means without lowering the sale price of the car below the point of profit.

It doesn't strike me as a sensible way to avoid foreclosure.

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