Who started the "War on Christmas"

I had previously been aware of Fox News "The Big Story" anchor John Gibson's book, The War on Christmas, as well as former National Review author John O'Sullivan's 2001 article on the subject, and of course Bill O'Reilly's repeated misrepresentations on the subject. But until I read Max Blumenthal's article, "Who Started the War on Christmas?," I wasn't aware of VDare founder Peter Brimelow's role. Turns out he blames it on the Jews.

(Previously, previously, previously, previously, previously.)