More at News.com. Here's a strategy Randy Olsen might like...
A scientist walks into a bar. More than 100 people are there, eager to hear all that she has to say and ask a lot of questions. No joke.
That's what happens at the Wynkoop Brewing Company here every month when Cafe Scientifique is held.
UPDATE: The international website for Cafe Scientifique is here. There's not one here in Phoenix yet; the closest is in San Diego, which apparently broadcasts live on the Internet.