A number of companies have recently come under fire for using religious themes in advertising. Sony and Ikea both ran ads in Italy which have been criticized. Sony's ad for the Playstation showed a boy wearing a crown of thorns with the slogan "Ten Years of Passion." The crown of thorns was made of the geometric shapes that make up the Playstation logo. Ikea ran an ad saying "There's no religion anymore" to advertise that their stores are open on Sundays.
In Ireland, bookmaker Paddy Power ran a billboard depicting the Last Supper, with poker chips and cards, featuring the slogan "There's a place for fun and games."